About Us

About Loved by Parents

Loved By Parents was founded by Tina Summers (Editor and CEO) in June 2010 in Kingston upon Thames, UK.

As a mother of three with another on the way, Tina was frustrated by the lack of impartial advice available to help identify the best and most trustworthy brands in the parenting world. After purchasing pushchairs, car seats, and other baby products for her own children, she began writing about her favorite products on the market—products that were truly Loved By Parents.

Tina quickly developed an engaged and fast-growing following on emerging platforms like Twitter and Facebook, generating interest around the reviews and articles she published on lovedbyparents.com. This soon led to brands reaching out, eager to connect with the parent-specific audience she’d had cultivated. Initially focusing on brand-centered competitions designed to promote both new and established baby brands, this evolved into editorial features and sponsorship deals featured on the Loved By Parents website and across its social media platforms.

In 2011, Tina launched the inaugural Loved By Parents Awards, initially open only to UK companies. Following its overnight success, the awards expanded in 2012 to include brands worldwide, quickly becoming the go-to accolade in the baby and parenting industry.

By 2013, Loved By Parents had amassed 500,000 followers across all social media platforms, solidifying the brand's presence in the minds of parents everywhere and reaching a larger audience than ever before.

In 2018, the 'Best Buy' award was introduced, allowing brands to submit new products all year round and creating a valuable and prestigious extension of the already popular Loved By Parents Awards.

Now in its 15th year, the Loved By Parents Awards is one of the largest and most recognizable programs of its kind. Celebrating its 1,000th entry this year (2025), the much-coveted Loved By Parents winning logos can be seen on thousands of products worldwide; a kitemark of quality and trust in an often confusing and overcrowded market.

Since 2010, Loved By Parents has prided itself on being an industry forerunner, providing parents with trustworthy guidance on purchasing advice, innovation, and value for money.